Nine years. Four complete redesigns. Dozens of campaign microsites. A collective of inventive clients. Millions of cars sold. This is the story of vw.com from 1998-2006.
It started with a staff of three people at Arnold Worldwide, then soon grew with the dotcom bubble to over 30—under the organization of Jennifer Iwanicki, Group Head Producer and Tim Brunelle, Creative Director.
Highlights included launching turbonium.com, which won the One Show Interactive Best of Show in 2000, followed by unveiling the New Beetle Online Buying System, the first OEM website to allow consumers to spec and buy a car online.
A year later, we launched RadioVW, the first OEM internet radio station, which averaged 10,000 listeners a month listening 30 minutes a piece. Then we launched vw.com/films, the first OEM film website.
Our work grew to include site analytics reporting, an average of six campaign microsites produced each year, and ongoing maintenance programs to integrate dealers, financing and events. vw.com itself was reinvented from the ground up first in 1999, then 2001, 2003 and 2005.
We were honored to work alongside many of the best technologists, project managers, designers, copywriters, art directors, account managers and clients we’ve ever met. Thank you.
