Tweets, posts, images, videos, podcasts—what you “like” and what you don’t—it all adds up to an incredible layer of social content swirling all around us, created and enjoyed by all of us.
We built Curation Station to help marketers and their partners easily and confidently take advantage of this new dynamic.
We built Curation Station to put social content to work.
Curation Station is a web application service company. Clients subscribe to the service and employ three distinct tools in a linear process to leverage social content.
Gather:With Curation Station, you can aggregate any form of content found anywhere on the Internet into a single convenient dashboard. You can employ RSS and OPML feeds or utilize the bookmarklet tool to gather content. Imagine automatically gathering all the tweets, blog posts and video related to your brand on a daily basis.
Imagine gathering all of your brand advocate and competitive advocate content, industry news, as well as policy and issues updates found across news sites, wikis, Facebook, Twitter and other social sources—in real time, into one location where you can take action based on what you’ve gathered.
Curate: In other words, act like a radio DJ. This is a distinct feature of Curation Station. Now that you’ve gathered content, what do you want to keep and leverage? The process is very binary. You vote (“yes/no”) on those tweets, posts, images, videos, affiliate content, articles, audio, etc. you want to share. With two fingers, you could curate hundreds of items in just a few minutes—even add comments inline to provide context to your decisions. Curation allows marketers to play the role of tastemaker, of community advocate.
Curation can be a team activity as well, since Curation Station includes the ability to allow differentiated access—one person can do bulk curation that’s queued for approval later by another person.
Share: Now it’s time to distribute what you’ve curated through “playlists” (or “stations”) designed and controlled by you. Curation Station offers highly customizable and diverse means of sharing. You dictate the size of your playlist as well as all font, background, border sizes, colors and styles. Or we can customize your playlists to look exactly like your current site design. Your output can be a seamless part of any website. And 90% of the time, Curation Station requires just one line of code to implement.
For some brands, Curation Station is an invaluable and cost-effective research and analysis tool. They use it to track customer sentiment, competitive conversation and legal and policy discussions spread across the web—and share that information with internal teams and partners.
For other brands, Curation Station provides fresh content for normally static websites. They don’t need to worry so much about creating or commissioning new content—they curate and display what they consider to be the best of the social web.
For still other brands, Curation Station provides realtime customer reviews and commentary in text, images and video right next to product pages.
And it’s working.
When Curation Station is implemented, time on site increases. Return visits increase. Sales conversions increase. Because your audiences are finding relevant, useful, fresh content.
There are all kinds of ways Curation Station can help brands take advantage of social content.
