One of our highlights in 2009 was the opportunity to collaborate with our friends at Taxi Branding, Persuasion Arts & Sciences and our mutual clients at Hayneedle to define, create and launch the positioning and advertising for the online specialty retailer. Many thanks to Ash, Carter, Heath, Jeremy, Karen and Meghan! It was an intriguing challenge—to figure out a singular way to describe a brand which contains 250+ special stores. The statement we coined, “The home of more choices for your home” and the tagline: “Variety, sweet variety” have helped the brand remain remarkable in a tough economic climate.
