What to say, who to say it to and when and how to say it

It starts with defining your brand’s DNA and applying it to marketing. How can your brand most effectively persuade its audience(s) and influence action, given chaotic media environments, reduced budgets and resources and increasingly empowered consumers?

We lead this process on Volkswagen’s “Drivers wanted” campaign for ten years. Most recently, we developed the marketing architecture behind Yahoo!’s global “Be a better __________” branding campaign. We’ve also developed highly tactical marketing architecture for retailers like Crystal Pierz Marine.

We’ll provide presentations and related documents—everything prior to producing ads—giving you a playbook outlining:

* Brand positioning (the big idea)

* Website, social media and digital content strategy

* Traditional advertising plan

* Paid media recommendation