Leveraging the digital base to clarify your marketing potential

We blend syndicated data (Simmons, MRI) with keyword search analysis, existing sales and server log data as well as public resources (QuantCast, Alexa, etc.) and media data (@Plan, comScore) to create a robust understanding of the marketplace you compete in.

We’ve developed marketing research in projects for Borders, Pinnacle Airlines, PricewaterhouseCoopers and a variety of collaborative new business efforts with other agencies. Our goal is uncover distinct stories—to find data that helps drive the most relevant and engaging communications.

The end result of commissioning a market research project with Hello Viking is a presentation and document defining topics such as:

*Audience size, location, media preferences

*Competitive budgeting and media insights

*Recommended media and budget for reaching the audience

*Ideas for positioning your brand effectively