Talking with Bill George: Leadership & Social Media – part 2

Here’s our second segment with former Medtronic CEO Bill George. The question this time, in our ongoing conversation around leadership and social media is, “How do you coach corporate leaders with regards to social media?” It’s an interesting subject, demanding responses to time, personality and corporate culture. Bill responds with many useful insights, including, “We need to see this (social media) as mastering all kinds of ways to motivate people…and having them motivate you.”