We just launched a user-generated design contest for Lund Boats, Mercury MerCruiser, GM and the FFA. How do you harness over 500,000 student FFA members to help design a new boat? You create downloadable tool kits, an upload interface, secure online voting and polling mechanisms and an administration dashboard. Our team delivered strategy, architecture, design and copywriting as well as project management and development.
It’s the web-based iPhone/iPod Touch game, contest and birthday celebration all rolled into one. Six hours after its launch, Viking Smackdown was featured in TechCrunch and had over 300 players. In its first week, Smackdown was the featured game and "staff pick" on the Apple Web Apps site. And in the first month, over 85,000 people played worldwide and Smackdown was featured on hundreds of blogs.
We’ve worked with marketers and ad agencies alike the past year. In addition to collaborating with Fallon, Dentsu, Connelly Partners and Young & Laramore on various new business pitches, we partnered with Taxi Branding on in-store and online strategy, design and taglines to launch the new Borders.com. For Pinnacle Airlines, we helped slash pilot recruiting costs and delivered over 400 qualified applicants via AdWords, banner ads, and landing page strategy and design. With Venables Bell, we developed strategy, then architected and designed a prototype website for Audi. Persuasion Arts and Sciences called us to create a new product web presence, AdWords campaign and YouTube channel for MerCruiser 360 Control at the 2008 Miami Boat Show. We developed a new brand voice and have been maintaining an AdWords campaign with an average 4% CTR, an email marketing campaign and a content management system and website for our ongoing client, Crystal Pierz Marine. We worked with Arnold/DC and BlueCross BlueShield to develop a promotional website for federal employees considering health insurance options. With Kruskopf Coontz, we helped strategize for their client 3M, then we executed a rich media ad campaign. Our first year began providing agency Spring with strategic, technology and media consulting, as well as design, user experience, copywriting, development, production and project management for a video-intensive, college-recruitment brand site for PricewaterhouseCoopers.
Maybe you’d like to know what we were up to before we were Hello Viking. That’s why we created a sampling of work we’ve done at other places.