Maybe television can teach us something about roles in the future of advertising and social media. I propose borrowing the “Show Runner” title for a new role that facilitates a blend of tasks within the modern advertising agency. It’s about being “hyphenate,” or “T-shaped.” Multidisciplinary, and always useful. It’s a role we’re using now to literally keep a brand’s show running in the ever-social landscape.
We’re almost two years old now. We’ve got eight full time employees. And, I’d like to think, a fairly impressive [...]
We’re all trying to be useful. In age of modern marketing and advertising, utility drives awareness, adoption and love. That’s why we’re excited about Extendr 2.0, conceived by Neil Berget and our very own Joseph Rueter. Extendr offers “Your link to rule them all,” an elegant solution for anyone with a diverse online portfolio.
First Ashton hit 1MM followers. Now Oprah’s joined Twitter. Look out world—here comes everybody. I’ve been involved with Twitter for almost two years now. I’d like to think I “get” it, as much for what Twitter can do as what it certainly can’t. What intrigues me is how this rapid adoption (via the lure of celebrity) will change most of us, and continue to change how we do business together.
It’s pretty clear that people approach the “social” side of social media first. The media, with a small m, is theirs (photos, and videos and text). Corporations, on the other hand, are typically approaching “social media” because of the Media side of the term, with a capital M. Here’s the crux—people want Relationship before Brand. Corporations prefer Brand before Relationship. Who wins?
We’re so fortunate to have offices in the Twin Cities, and be able to draw from inspired presentations like this one from Bob Thacker, SVP Marketing & Advertising, OfficeMax who appeared at tonight’s 3rd installment of Conversations About The Future Of Advertising. We live in bewildering times, acknowledged Bob. But that shouldn’t stop us from seeking ever higher ground, from taking risks and above all—being human. (Video of Bob’s presentation included.)
I’m beginning to think we’ve reached a point where advertising as it is currently practiced has become an exercise in futility. Has growth become an enemy of effective advertising?
The more we participate in advertising circa 2007, the more we’re convinced the “usefulness” of an ad (or even of an entire marketing program) is perhaps the critical measure. In other words, if it isn’t useful in some manner — you’ve wasted your ad dollars. Don’t make ads. Make something people will use.
