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	<title>Hello Viking &#187; Perspectives</title>
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	<link>http://helloviking.com</link>
	<description>Hybrid Innovation agency for marketing and advertising, based in Minneapolis, MN</description>
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		<title>Wishing you the broadsword of happiness</title>
		<link>http://helloviking.com/2011/12/wishing-you-the-broadsword-of-happiness/</link>
		<comments>http://helloviking.com/2011/12/wishing-you-the-broadsword-of-happiness/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 16:51:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[eggnog]]></category>
		<category><![CDATA[fruitcake]]></category>
		<category><![CDATA[mistletoe]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=4953</guid>
		<description><![CDATA[Here&#8217;s to happiness and unbridled joy this holiday season. Our Viking horde is very thankful for fruitful collaboration with awesome [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CamBoxing Hello Viking style</title>
		<link>http://helloviking.com/2011/10/camboxing/</link>
		<comments>http://helloviking.com/2011/10/camboxing/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 04:09:53 +0000</pubDate>
		<dc:creator>Knute</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[beat]]></category>
		<category><![CDATA[boxing]]></category>
		<category><![CDATA[CamBox]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=4916</guid>
		<description><![CDATA[We like music. We like apps. We like to experiment. So when we stumbled across the CamBox app for iOS, [...]]]></description>
		<wfw:commentRss>http://helloviking.com/2011/10/camboxing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Closed Wednesday 10/12 to expand our brains</title>
		<link>http://helloviking.com/2011/10/closed-for-mima-summit/</link>
		<comments>http://helloviking.com/2011/10/closed-for-mima-summit/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 19:40:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[MIMA]]></category>
		<category><![CDATA[Minnesota Interactive Marketing Association]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=4912</guid>
		<description><![CDATA[This Wednesday, October 12, Hello Viking will be closed all day so our team can expand their brains with keen [...]]]></description>
		<wfw:commentRss>http://helloviking.com/2011/10/closed-for-mima-summit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We&#8217;ll take it from here, Steve.</title>
		<link>http://helloviking.com/2011/10/stevejobs/</link>
		<comments>http://helloviking.com/2011/10/stevejobs/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 23:03:54 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=4907</guid>
		<description><![CDATA[Last night, I was hosting a Board meeting of the Minnesota Interactive Marketing Association when someone said, &#8220;Steve Jobs died.&#8221; [...]]]></description>
		<wfw:commentRss>http://helloviking.com/2011/10/stevejobs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Welcome, Chris Pollard</title>
		<link>http://helloviking.com/2011/10/welcome-chris-pollard/</link>
		<comments>http://helloviking.com/2011/10/welcome-chris-pollard/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 16:10:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Perspectives]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=4902</guid>
		<description><![CDATA[Today we&#8217;re super proud to welcome our new Director of Client Services, Chris Pollard. He brought his own battle axe [...]]]></description>
		<wfw:commentRss>http://helloviking.com/2011/10/welcome-chris-pollard/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Welcome, Joe Song</title>
		<link>http://helloviking.com/2011/09/welcome-joe-song/</link>
		<comments>http://helloviking.com/2011/09/welcome-joe-song/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 17:19:00 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=4837</guid>
		<description><![CDATA[Dog days of summer be damned. Today we&#8217;re thrilled to welcome Joe Song to Hello Viking as Technical Architect. In this [...]]]></description>
		<wfw:commentRss>http://helloviking.com/2011/09/welcome-joe-song/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>NFC Won&#8217;t Bridge the Physical and Digital Gap (Completely)</title>
		<link>http://helloviking.com/2011/07/nfc-wont-bridge-the-physical-and-digital-gap-completely/</link>
		<comments>http://helloviking.com/2011/07/nfc-wont-bridge-the-physical-and-digital-gap-completely/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 20:38:58 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Perspectives]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=4725</guid>
		<description><![CDATA[Right now everyone is looking at mobile to bring the physical and digital worlds together. While it seems that all [...]]]></description>
		<wfw:commentRss>http://helloviking.com/2011/07/nfc-wont-bridge-the-physical-and-digital-gap-completely/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bulking Up Your Toolkit</title>
		<link>http://helloviking.com/2011/06/bulking-up-your-toolkit/</link>
		<comments>http://helloviking.com/2011/06/bulking-up-your-toolkit/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 21:28:22 +0000</pubDate>
		<dc:creator>Lydia Lee</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[designers.mx]]></category>
		<category><![CDATA[pinterest]]></category>
		<category><![CDATA[stumbleupon]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=4646</guid>
		<description><![CDATA[Yes, Pinterest is amazingly addicting. StumbleUpon, although not new, goes really well with Pinterest. StumbleUpon magically knows what you like and [...]]]></description>
		<wfw:commentRss>http://helloviking.com/2011/06/bulking-up-your-toolkit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Very Pinteresting</title>
		<link>http://helloviking.com/2011/06/how-very-pinteresting/</link>
		<comments>http://helloviking.com/2011/06/how-very-pinteresting/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 19:23:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Perspectives]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=4618</guid>
		<description><![CDATA[There’s a bug going around the office. It’s called Pinterest and it’s definitely contagious. When my wife introduced me to [...]]]></description>
		<wfw:commentRss>http://helloviking.com/2011/06/how-very-pinteresting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Intern madness 2011</title>
		<link>http://helloviking.com/2011/03/intern-madness-2011/</link>
		<comments>http://helloviking.com/2011/03/intern-madness-2011/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 18:42:29 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[internship]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=4600</guid>
		<description><![CDATA[The past few months have brought a quartet of super fabulous interns into Hello Viking. We&#8217;re thrilled to be collaborating [...]]]></description>
		<wfw:commentRss>http://helloviking.com/2011/03/intern-madness-2011/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beautiful new people</title>
		<link>http://helloviking.com/2011/03/beautiful-new-people/</link>
		<comments>http://helloviking.com/2011/03/beautiful-new-people/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 18:29:49 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=4590</guid>
		<description><![CDATA[We&#8217;re excited to announce Zeb Carlson and Kellie Coit have joined the Viking ship full time. Zeb brings awesome project [...]]]></description>
		<wfw:commentRss>http://helloviking.com/2011/03/beautiful-new-people/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RIP Elvira Costa</title>
		<link>http://helloviking.com/2011/01/rip-elvira-costa/</link>
		<comments>http://helloviking.com/2011/01/rip-elvira-costa/#comments</comments>
		<pubDate>Thu, 20 Jan 2011 17:20:30 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=4542</guid>
		<description><![CDATA[When we launched Hello Viking back in 2007, many friends and family agreed to embrace their inner Viking for the [...]]]></description>
		<wfw:commentRss>http://helloviking.com/2011/01/rip-elvira-costa/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Vikings at the Gates &#8211; Minnesota Business magazine</title>
		<link>http://helloviking.com/2010/10/vikings-at-the-gates/</link>
		<comments>http://helloviking.com/2010/10/vikings-at-the-gates/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 21:15:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Ticker]]></category>
		<category><![CDATA[Minnesota Business]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=4511</guid>
		<description><![CDATA[The September issue of Minnesota Business magazine featured a pleasant summary of our company by writer Elizabeth Millard. Here&#8217;s the [...]]]></description>
		<wfw:commentRss>http://helloviking.com/2010/10/vikings-at-the-gates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coin of the Realm</title>
		<link>http://helloviking.com/2010/07/coin-of-the-realm/</link>
		<comments>http://helloviking.com/2010/07/coin-of-the-realm/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 13:32:09 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Story]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=4476</guid>
		<description><![CDATA[[Image by Talke Photography via Flickr and usage via Creative Commons] An idea: Current advertising has two shiny sides, competing [...]]]></description>
		<wfw:commentRss>http://helloviking.com/2010/07/coin-of-the-realm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Most Important Leadership Quality for CEOs? Creativity</title>
		<link>http://helloviking.com/2010/05/the-most-important-leadership-quality-for-ceos-creativity/</link>
		<comments>http://helloviking.com/2010/05/the-most-important-leadership-quality-for-ceos-creativity/#comments</comments>
		<pubDate>Wed, 19 May 2010 04:21:40 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[IBM Global CEO Study]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=4448</guid>
		<description><![CDATA[Fast Company posted a really interesting study from IBM today. "For CEOs, creativity is now the most important leadership quality for success in business, outweighing even integrity and global thinking, according to a new study by IBM." That's crazy, right?]]></description>
		<wfw:commentRss>http://helloviking.com/2010/05/the-most-important-leadership-quality-for-ceos-creativity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Defining the modern creative director</title>
		<link>http://helloviking.com/2010/04/modern-creative-director/</link>
		<comments>http://helloviking.com/2010/04/modern-creative-director/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 04:50:30 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=4408</guid>
		<description><![CDATA[I'm heading to Dayton, Ohio to speak at their AdFed's monthly meeting. And I've been thinking about the role of the creative director and how that position has rapidly evolved.]]></description>
		<wfw:commentRss>http://helloviking.com/2010/04/modern-creative-director/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Step Into Liquid &#8211; A profile of HV from Twin Cities Business magazine</title>
		<link>http://helloviking.com/2010/04/step-into-liquid-2/</link>
		<comments>http://helloviking.com/2010/04/step-into-liquid-2/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 04:08:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Ticker]]></category>
		<category><![CDATA[Gene Rebeck]]></category>
		<category><![CDATA[Twin Cities Business]]></category>

		<guid isPermaLink="false">http://soviking.com/hv2010/?p=4212</guid>
		<description><![CDATA[Many thanks to Gene Rebeck (@generebeck), Senior Editor of Twin Cities Business and blogger at BTW, for his kind profile [...]]]></description>
		<wfw:commentRss>http://helloviking.com/2010/04/step-into-liquid-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AdAge interview with small agency leaders features Hello Viking</title>
		<link>http://helloviking.com/2010/04/adage-interviews/</link>
		<comments>http://helloviking.com/2010/04/adage-interviews/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 19:53:38 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Ticker]]></category>
		<category><![CDATA[AdAge]]></category>
		<category><![CDATA[Small Agency Diary]]></category>

		<guid isPermaLink="false">http://soviking.com/hv2010/?p=3956</guid>
		<description><![CDATA[Our friend Bart Cleveland, creative leader at the very talented Albuquerque agency McKee Wallwork Cleveland, writes frequently for AdAge on [...]]]></description>
		<wfw:commentRss>http://helloviking.com/2010/04/adage-interviews/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Extendr featured in the St. Paul Pioneer Press</title>
		<link>http://helloviking.com/2010/03/extendr-pioneer-press-2/</link>
		<comments>http://helloviking.com/2010/03/extendr-pioneer-press-2/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 04:11:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Ticker]]></category>
		<category><![CDATA[St. Paul Pioneer Press]]></category>

		<guid isPermaLink="false">http://soviking.com/hv2010/?p=4217</guid>
		<description><![CDATA[Thanks to Julio Ojeda-Zapata and congratulations to our own Joseph Rueter and Neil Berget for the insightful coverage in today’s St. Paul Pioneer Press [...]]]></description>
		<wfw:commentRss>http://helloviking.com/2010/03/extendr-pioneer-press-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Star Tribune: Hybrid Advertising Works for Hello Viking</title>
		<link>http://helloviking.com/2010/01/star-tribune/</link>
		<comments>http://helloviking.com/2010/01/star-tribune/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 04:17:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Ticker]]></category>
		<category><![CDATA[hybrid]]></category>
		<category><![CDATA[Star Tribune]]></category>

		<guid isPermaLink="false">http://soviking.com/hv2010/?p=4221</guid>
		<description><![CDATA[Many thanks to Todd Nelson for his kind profile of Hello Viking and Glen Stubbe for his great photos in [...]]]></description>
		<wfw:commentRss>http://helloviking.com/2010/01/star-tribune/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Talking with Bill George: Leadership &amp; Social Media &#8211; part 4 &amp; 5</title>
		<link>http://helloviking.com/2009/10/bill-george-leadership-control/</link>
		<comments>http://helloviking.com/2009/10/bill-george-leadership-control/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 21:43:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Ticker]]></category>
		<category><![CDATA[Bill George]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=2854</guid>
		<description><![CDATA["My job as a leader is to empower you." Yet another great insight from former Medtronic CEO, Bill George. Just one of more observations from our ongoing conversation with Bill on leadership and social media.]]></description>
		<wfw:commentRss>http://helloviking.com/2009/10/bill-george-leadership-control/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Talking with Bill George: Leadership &amp; Social Media &#8211; part 3</title>
		<link>http://helloviking.com/2009/10/bill-george-leadership-03-team-sport/</link>
		<comments>http://helloviking.com/2009/10/bill-george-leadership-03-team-sport/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 16:03:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Bill George]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=2843</guid>
		<description><![CDATA[Here's the third installment of our conversation with former Medtronic CEO, Bill George, on leadership and social media with Bill's response to question #03: "Should corporate leaders approach social media as a team sport or go it alone?" Lots of great insights here on the necessity of a multi-generational, team-oriented approach to leading through social media.]]></description>
		<wfw:commentRss>http://helloviking.com/2009/10/bill-george-leadership-03-team-sport/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Talking with Bill George: Leadership &amp; Social Media &#8211; part 2</title>
		<link>http://helloviking.com/2009/10/bill-george-leadership-02/</link>
		<comments>http://helloviking.com/2009/10/bill-george-leadership-02/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 23:06:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Bill George]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=2836</guid>
		<description><![CDATA[Here's our second video segment with former Medtronic CEO Bill George. The question this time, in our ongoing conversation around leadership and social media is, "How do you coach corporate leaders with regards to social media?" Bill responds with many useful insights, including, "We need to see this (social media) as mastering all kinds of ways to motivate people...and having them motivate you."]]></description>
		<wfw:commentRss>http://helloviking.com/2009/10/bill-george-leadership-02/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Talking with Bill George: Leadership &amp; Social Media &#8211; part 1</title>
		<link>http://helloviking.com/2009/10/bill-george-leadership-01/</link>
		<comments>http://helloviking.com/2009/10/bill-george-leadership-01/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 22:03:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Ticker]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[Bill George]]></category>
		<category><![CDATA[honesty]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=2827</guid>
		<description><![CDATA[In early October, former Medtronic CEO Bill George stopped by Hello Viking to discuss leadership in the age of social media. What fun! We had a long, engaging conversation across all kinds of topics–-which resulted in a series of videos. This is the first: Question #01: "How important is humanity, transparency and authenticity in corporate leadership?" Bill responds here, with great insight.]]></description>
		<wfw:commentRss>http://helloviking.com/2009/10/bill-george-leadership-01/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Perfection vs. Improvisation</title>
		<link>http://helloviking.com/2009/10/perfection-vs-improvisation/</link>
		<comments>http://helloviking.com/2009/10/perfection-vs-improvisation/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 22:06:22 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Ticker]]></category>
		<category><![CDATA["Andrew Eklund"]]></category>
		<category><![CDATA[improvisation]]></category>
		<category><![CDATA[jazz]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=2818</guid>
		<description><![CDATA[Marketing and Advertising are finally emerging from the Classical era and into the birth of Jazz. Away from the rigid hierarchy of the Classical ("command and control") era emphasizing perfection and into a no less professional scene providing greater flexibility and leaner accountability. The story (the tune) still sits at the center. Success is still measured in applause. But who performs and how they perform has changed dramatically.]]></description>
		<wfw:commentRss>http://helloviking.com/2009/10/perfection-vs-improvisation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Solving for opportunity</title>
		<link>http://helloviking.com/2009/09/solving-for-opportunity/</link>
		<comments>http://helloviking.com/2009/09/solving-for-opportunity/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 09:08:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[opportunity]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=2806</guid>
		<description><![CDATA[Problems are obvious. With problems, we nearly always assume the premise. We assume the system the problem lives within. And in doing so, we nearly always accept the boundaries of that system and all its “rules.” Few of us are celebrated for merely solving problems. Opportunities are different. Opportunities create value in ways solving problems rarely does and value is nearly always celebrated.]]></description>
		<wfw:commentRss>http://helloviking.com/2009/09/solving-for-opportunity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>More than words</title>
		<link>http://helloviking.com/2009/09/more-than-words/</link>
		<comments>http://helloviking.com/2009/09/more-than-words/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 09:57:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=2788</guid>
		<description><![CDATA[Last Friday the Hello Viking team immersed ourselves in a 14-hour Google Adwords training session. Search history. Platforms. Tools. Keyword research practice. Ad-writing. Negative filtering. The works. We had 10 people sitting around the table—no one was excused. The discussion was thorough, and fascinating. The art of running Adwords is in the details. It rewards the mind of a math wonk mixed with a copywriter mixed with a programmer mixed with a statistician.]]></description>
		<wfw:commentRss>http://helloviking.com/2009/09/more-than-words/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Branding in the Digital Age</title>
		<link>http://helloviking.com/2009/09/branding-in-the-digital-age/</link>
		<comments>http://helloviking.com/2009/09/branding-in-the-digital-age/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 08:53:52 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Ticker]]></category>
		<category><![CDATA[Brookfield Properties]]></category>
		<category><![CDATA[Gaviidae Common]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=2744</guid>
		<description><![CDATA[Last night I had the opportunity to speak on a panel with Meghan Wilker and Nancy Lyons from Geek Girls Guide and Nathan Almquist from Webknowledgy at Brookfield Properties' Boutique Retail Roundtable. It was refreshing to hear consistent responses from our panel—the industry seems to be coalescing around key elements.]]></description>
		<wfw:commentRss>http://helloviking.com/2009/09/branding-in-the-digital-age/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>It used to be so simple</title>
		<link>http://helloviking.com/2009/09/it-used-to-be-so-simple/</link>
		<comments>http://helloviking.com/2009/09/it-used-to-be-so-simple/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 21:26:45 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Conversation Agent]]></category>
		<category><![CDATA[Valeria Maltoni]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=2679</guid>
		<description><![CDATA[A friend who doesn't work in advertising came to visit the agency today. She asked me to explain what advertising was all about in 2009. I said advertising used to be created from words and images. But then we added technology.]]></description>
		<wfw:commentRss>http://helloviking.com/2009/09/it-used-to-be-so-simple/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>What is advertising? [by Knute Sands]</title>
		<link>http://helloviking.com/2009/09/what-is-advertising-knute-sands/</link>
		<comments>http://helloviking.com/2009/09/what-is-advertising-knute-sands/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 14:45:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Knute Sands]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=2670</guid>
		<description><![CDATA[Conversation is not the new advertising. Being a conduit for conversation is the new advertising. If advertising will succeed in the age of increasing consumer voice, it has to stop trying to talk to people, and start getting people to talk amongst themselves.]]></description>
		<wfw:commentRss>http://helloviking.com/2009/09/what-is-advertising-knute-sands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Navigating the CPM gap</title>
		<link>http://helloviking.com/2009/07/navigating-the-cpm-gap/</link>
		<comments>http://helloviking.com/2009/07/navigating-the-cpm-gap/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 22:41:50 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Seth Godin]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=2572</guid>
		<description><![CDATA[Seth Godin suggests, "As long as your site is about something else and the ads are a distraction, you'll see CPM rates drop." I couldn't agree more. The challenge, I think, is in rejecting publishing-as-usual and actively seeking greater collaboration to provide advertising ideas, placements and functionality that treat viewers as royalty.]]></description>
		<wfw:commentRss>http://helloviking.com/2009/07/navigating-the-cpm-gap/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>The Brand of You in the Digital Age</title>
		<link>http://helloviking.com/2009/07/the-brand-of-you-in-the-digital-age/</link>
		<comments>http://helloviking.com/2009/07/the-brand-of-you-in-the-digital-age/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 13:15:07 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[American Marketing Association]]></category>
		<category><![CDATA[Greg Swan]]></category>
		<category><![CDATA[MNAMA]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=2566</guid>
		<description><![CDATA[Tomorrow I'll be speaking along with Greg Swan from Weber Shandwick on "The Brand of You in the Digital Age" for an event hosted by the Minnesota chapter of the American Marketing Association and co-sponsored by MIMA.]]></description>
		<wfw:commentRss>http://helloviking.com/2009/07/the-brand-of-you-in-the-digital-age/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Summer of Collaboration</title>
		<link>http://helloviking.com/2009/06/summer-of-collaboration/</link>
		<comments>http://helloviking.com/2009/06/summer-of-collaboration/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 09:36:33 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Known Associates]]></category>
		<category><![CDATA[Magnet 360]]></category>
		<category><![CDATA[Taxi Branding]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=2536</guid>
		<description><![CDATA[One of the benefits of new office space is more space. More tables. More chairs. More rooms with doors so you don't totally distract the rest of the team. More opportunity for collaboration. So we've been hosting and attending a lot of collective conversation since moving in. And it's been inspiring.]]></description>
		<wfw:commentRss>http://helloviking.com/2009/06/summer-of-collaboration/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>SMBMSP 16: Big Top Breakfast</title>
		<link>http://helloviking.com/2009/06/smbmsp-16-big-top-breakfast/</link>
		<comments>http://helloviking.com/2009/06/smbmsp-16-big-top-breakfast/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 22:43:11 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[SMBMSP]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Breakfast]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=2371</guid>
		<description><![CDATA[This is one of those things that excites me about the Twin Cities marketing, advertising and technology communities. We show up. We represent. For everything. On Friday I'm one of two speakers for Social Media Breakfast event #16. I'll be talking about the impact of social media on the advertising and marketing industry. (There's a podcast preview within this post.)]]></description>
		<wfw:commentRss>http://helloviking.com/2009/06/smbmsp-16-big-top-breakfast/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Embracing adhocracy</title>
		<link>http://helloviking.com/2009/06/embracing-adhocracy/</link>
		<comments>http://helloviking.com/2009/06/embracing-adhocracy/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 07:12:56 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Adhocracy]]></category>
		<category><![CDATA[Mike Carlton]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=2294</guid>
		<description><![CDATA[When we founded Hello Viking, one of our motivations was a reaction (even a rebellion) against agency structures, systems and process we'd encountered in previous jobs over the past 15+ years. Something in those organizations felt broken, out-of-date, and a shackle on better ideas. Thanks to a tweet from David Armano, I found myself reading, then re-reading and bookmarking an article written by veteran advertising account executive Mike Carlton. His premise: "The bureaucratic organizational model thrived during the 20th Century. But is it the right model for advertising agencies in the 21st Century?]]></description>
		<wfw:commentRss>http://helloviking.com/2009/06/embracing-adhocracy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>New and improved</title>
		<link>http://helloviking.com/2009/06/new-and-improved/</link>
		<comments>http://helloviking.com/2009/06/new-and-improved/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 22:06:24 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[1005 Franklin Ave]]></category>
		<category><![CDATA[new office]]></category>
		<category><![CDATA[renovation]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=2299</guid>
		<description><![CDATA[We are now located at 1005 W. Franklin Avenue, Minneapolis, MN 55405. Second floor. Just off the corner of Hennepin Ave. Directly above Sebastian Joe's ice cream cafe—a venue many consider to be the best ice cream in the Twin Cities.]]></description>
		<wfw:commentRss>http://helloviking.com/2009/06/new-and-improved/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Show Runners and the Future of Advertising</title>
		<link>http://helloviking.com/2009/05/show-runners-and-the-future-of-advertising/</link>
		<comments>http://helloviking.com/2009/05/show-runners-and-the-future-of-advertising/#comments</comments>
		<pubDate>Fri, 08 May 2009 00:02:58 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Ticker]]></category>
		<category><![CDATA[hyphenate]]></category>
		<category><![CDATA[show runners]]></category>
		<category><![CDATA[Talent Zoo]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=2273</guid>
		<description><![CDATA[Maybe television can teach us something about roles in the future of advertising and social media. I propose borrowing the "Show Runner" title for a new role that facilitates a blend of tasks within the modern advertising agency. It's about being "hyphenate," or "T-shaped." Multidisciplinary, and always useful. It's a role we're using now to literally keep a brand's show running in the ever-social landscape.]]></description>
		<wfw:commentRss>http://helloviking.com/2009/05/show-runners-and-the-future-of-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You and what army?</title>
		<link>http://helloviking.com/2009/04/you-and-what-army/</link>
		<comments>http://helloviking.com/2009/04/you-and-what-army/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 21:11:44 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Magnet 360]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=2264</guid>
		<description><![CDATA[We&#8217;re almost two years old now. We&#8217;ve got eight full time employees. And, I&#8217;d like to think, a fairly impressive [...]]]></description>
		<wfw:commentRss>http://helloviking.com/2009/04/you-and-what-army/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Extendr 2.0 :: Towards the future of marketing</title>
		<link>http://helloviking.com/2009/04/extendr-20-towards-the-future-of-marketing/</link>
		<comments>http://helloviking.com/2009/04/extendr-20-towards-the-future-of-marketing/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 21:45:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[covenience]]></category>
		<category><![CDATA[Extendr]]></category>
		<category><![CDATA[URL]]></category>
		<category><![CDATA[web apps]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=2237</guid>
		<description><![CDATA[We're all trying to be useful. In age of modern marketing and advertising, utility drives awareness, adoption and love. That's why we're excited about Extendr 2.0, conceived by Neil Berget and our very own Joseph Rueter. Extendr offers "Your link to rule them all," an elegant solution for anyone with a diverse online portfolio.]]></description>
		<wfw:commentRss>http://helloviking.com/2009/04/extendr-20-towards-the-future-of-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Here comes everybody</title>
		<link>http://helloviking.com/2009/04/here-comes-everybody/</link>
		<comments>http://helloviking.com/2009/04/here-comes-everybody/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 14:57:10 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Ashton]]></category>
		<category><![CDATA[celebrity]]></category>
		<category><![CDATA[Kutcher]]></category>
		<category><![CDATA[Oprah]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=2198</guid>
		<description><![CDATA[First Ashton hit 1MM followers. Now Oprah's joined Twitter. Look out world—here comes everybody. I've been involved with Twitter for almost two years now. I'd like to think I "get" it, as much for what Twitter can do as what it certainly can't. What intrigues me is how this rapid adoption (via the lure of celebrity) will change most of us, and continue to change how we do business together.]]></description>
		<wfw:commentRss>http://helloviking.com/2009/04/here-comes-everybody/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Users want Social. Brands want Media.</title>
		<link>http://helloviking.com/2009/04/users-want-social-brands-want-media/</link>
		<comments>http://helloviking.com/2009/04/users-want-social-brands-want-media/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 16:18:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=2135</guid>
		<description><![CDATA[It’s pretty clear that people approach the “social” side of social media first. The media, with a small m, is theirs (photos, and videos and text). Corporations, on the other hand, are typically approaching “social media” because of the Media side of the term, with a capital M. Here's the crux—people want Relationship before Brand. Corporations prefer Brand before Relationship. Who wins?]]></description>
		<wfw:commentRss>http://helloviking.com/2009/04/users-want-social-brands-want-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Speaking truth when you&#039;re in power</title>
		<link>http://helloviking.com/2009/04/speaking-truth-when-youre-in-power/</link>
		<comments>http://helloviking.com/2009/04/speaking-truth-when-youre-in-power/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 00:30:08 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Bob Thacker]]></category>
		<category><![CDATA[CATFOA]]></category>
		<category><![CDATA[MCAD]]></category>
		<category><![CDATA[OfficeMax]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=2106</guid>
		<description><![CDATA[We're so fortunate to have offices in the Twin Cities, and be able to draw from inspired presentations like this one from Bob Thacker, SVP Marketing &#038; Advertising, OfficeMax who appeared at tonight's 3rd installment of Conversations About The Future Of Advertising. We live in bewildering times, acknowledged Bob. But that shouldn't stop us from seeking ever higher ground, from taking risks and above all—being human. (Video of Bob's presentation included.)]]></description>
		<wfw:commentRss>http://helloviking.com/2009/04/speaking-truth-when-youre-in-power/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The argument against growth</title>
		<link>http://helloviking.com/2009/01/the-argument-against-growth/</link>
		<comments>http://helloviking.com/2009/01/the-argument-against-growth/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 07:32:32 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[Herman Daly]]></category>
		<category><![CDATA[Noreen O'Leary]]></category>

		<guid isPermaLink="false">http://helloviking.com/?p=1857</guid>
		<description><![CDATA[I'm beginning to think we've reached a point where advertising as it is currently practiced has become an exercise in futility. Has growth become an enemy of effective advertising?]]></description>
		<wfw:commentRss>http://helloviking.com/2009/01/the-argument-against-growth/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Usefulness</title>
		<link>http://helloviking.com/2007/08/usefulness/</link>
		<comments>http://helloviking.com/2007/08/usefulness/#comments</comments>
		<pubDate>Mon, 06 Aug 2007 16:23:09 +0000</pubDate>
		<dc:creator>Tim Brunelle</dc:creator>
				<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[Useful]]></category>

		<guid isPermaLink="false">http://helloviking.com/okbywally/?p=190</guid>
		<description><![CDATA[The more we participate in advertising circa 2007, the more we're convinced the "usefulness" of an ad (or even of an entire marketing program) is perhaps the critical measure. In other words, if it isn't useful in some manner -- you've wasted your ad dollars. Don't make ads. Make something people will use.]]></description>
		<wfw:commentRss>http://helloviking.com/2007/08/usefulness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

