Coin of the Realm
[Image by Talke Photography via Flickr and usage via Creative Commons]
An idea: Current advertising has two shiny sides, competing [...]
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The Most Important Leadership Quality for CEOs? Creativity
Fast Company posted a really interesting study from IBM today. “For CEOs, creativity is now the most important leadership quality for success in business, outweighing even integrity and global thinking, according to a new study by IBM.” That’s crazy, right?
Defining the modern creative director
I’m heading to Dayton, Ohio to speak at their AdFed’s monthly meeting. And I’ve been thinking about the role of the creative director and how that position has rapidly evolved.
Step Into Liquid – A profile of HV from Twin Cities Business magazine
Many thanks to Gene Rebeck (@generebeck), Senior Editor of Twin Cities Business and blogger at BTW, for his kind profile [...]
AdAge interview with small agency leaders features Hello Viking
Our friend Bart Cleveland, creative leader at the very talented Albuquerque agency McKee Wallwork Cleveland, writes frequently for AdAge on [...]
Extendr featured in the St. Paul Pioneer Press
Thanks to Julio Ojeda-Zapata and congratulations to our own Joseph Rueter and Neil Berget for the insightful coverage in today’s St. Paul Pioneer Press [...]
Star Tribune: Hybrid Advertising Works for Hello Viking
Many thanks to Todd Nelson for his kind profile of Hello Viking and Glen Stubbe for his great photos in [...]
Talking with Bill George: Leadership & Social Media – part 4 & 5
“My job as a leader is to empower you.” Yet another great insight from former Medtronic CEO, Bill George. Just one of more observations from our ongoing conversation with Bill on leadership and social media.
Talking with Bill George: Leadership & Social Media – part 3
Here’s the third installment of our conversation with former Medtronic CEO, Bill George, on leadership and social media with Bill’s response to question #03: “Should corporate leaders approach social media as a team sport or go it alone?” Lots of great insights here on the necessity of a multi-generational, team-oriented approach to leading through social media.
Talking with Bill George: Leadership & Social Media – part 2
Here’s our second video segment with former Medtronic CEO Bill George. The question this time, in our ongoing conversation around leadership and social media is, “How do you coach corporate leaders with regards to social media?” Bill responds with many useful insights, including, “We need to see this (social media) as mastering all kinds of ways to motivate people…and having them motivate you.”
Talking with Bill George: Leadership & Social Media – part 1
In early October, former Medtronic CEO Bill George stopped by Hello Viking to discuss leadership in the age of social media. What fun! We had a long, engaging conversation across all kinds of topics–-which resulted in a series of videos. This is the first: Question #01: “How important is humanity, transparency and authenticity in corporate leadership?” Bill responds here, with great insight.
Perfection vs. Improvisation
Marketing and Advertising are finally emerging from the Classical era and into the birth of Jazz. Away from the rigid hierarchy of the Classical (“command and control”) era emphasizing perfection and into a no less professional scene providing greater flexibility and leaner accountability. The story (the tune) still sits at the center. Success is still measured in applause. But who performs and how they perform has changed dramatically.
