Media

Research & Strategy

It’s impossible to address truly complex, hybrid marketing scenarios today without embracing media insights. At Hello Viking, literally every project includes some element of media research, analysis and/or strategy. Like design-thinking, we view media-thinking as a critical core to our overarching approach.

Our work typically includes elements of qualitative (e.g. journaling, focus groups) and quantitative (e.g. syndicated and/or subscription sources) insight, which helps enhance and validate strategic thinking across design, technology and messaging.

We do not negotiate or purchase media.