I’m beginning to think we’ve reached a point where advertising as it is currently practiced has become an exercise in futility. Has growth become an enemy of effective advertising?

Chief Operations Officer, Director of Production Jennifer Iwanicki started her interactive career programming an e-commerce website in Cold Fusion in [...]

The more we participate in advertising circa 2007, the more we’re convinced the “usefulness” of an ad (or even of an entire marketing program) is perhaps the critical measure. In other words, if it isn’t useful in some manner — you’ve wasted your ad dollars. Don’t make ads. Make something people will use.

We made this spot out in western Nebraska, celebrating the EuroVan’s roominess, history and spirit (leading back to the days of the original microbus) in 2002.