Training lawyers of vastly different ages in large firms with multiple offices can be quite daunting. We recently partnered with our friends at agency Spring to develop a private, HD-quality video screening experience connecting “coaching moments” and training interaction with compelling film narratives about the lives within a global firm.
We’re all trying to be useful. In age of modern marketing and advertising, utility drives awareness, adoption and love. That’s why we’re excited about Extendr 2.0, conceived by Neil Berget and our very own Joseph Rueter. Extendr offers “Your link to rule them all,” an elegant solution for anyone with a diverse online portfolio.
It’s pretty clear that people approach the “social” side of social media first. The media, with a small m, is theirs (photos, and videos and text). Corporations, on the other hand, are typically approaching “social media” because of the Media side of the term, with a capital M. Here’s the crux—people want Relationship before Brand. Corporations prefer Brand before Relationship. Who wins?