Thanks to Julio Ojeda-Zapata and congratulations to our own Joseph Rueter and Neil Berget for the insightful coverage in today’s St. Paul Pioneer Press [...]

Many thanks to Todd Nelson for his kind profile of Hello Viking and Glen Stubbe for his great photos in [...]

Many thanks to Todd Nelson for his kind profile of Hello Viking and Glen Stubbe for his great photos in Monday’s Minneapolis St. Paul Star Tribune. Here’s the article in full.

“There is a place.” That place is the innovative and historic University of Vermont (UVM), the centerpiece of our latest campaign. [...]

One of our highlights in 2009 was the opportunity to collaborate with our friends at Taxi Branding, Persuasion Arts & [...]

“My job as a leader is to empower you.” Yet another great insight from former Medtronic CEO, Bill George. Just one of more observations from our ongoing conversation with Bill on leadership and social media.

Here’s the third installment of our conversation with former Medtronic CEO, Bill George, on leadership and social media with Bill’s response to question #03: “Should corporate leaders approach social media as a team sport or go it alone?” Lots of great insights here on the necessity of a multi-generational, team-oriented approach to leading through social media.

Here’s our second video segment with former Medtronic CEO Bill George. The question this time, in our ongoing conversation around leadership and social media is, “How do you coach corporate leaders with regards to social media?” Bill responds with many useful insights, including, “We need to see this (social media) as mastering all kinds of ways to motivate people…and having them motivate you.”

In early October, former Medtronic CEO Bill George stopped by Hello Viking to discuss leadership in the age of social media. What fun! We had a long, engaging conversation across all kinds of topics–-which resulted in a series of videos. This is the first: Question #01: “How important is humanity, transparency and authenticity in corporate leadership?” Bill responds here, with great insight.

Problems are obvious. With problems, we nearly always assume the premise. We assume the system the problem lives within. And in doing so, we nearly always accept the boundaries of that system and all its “rules.” Few of us are celebrated for merely solving problems. Opportunities are different. Opportunities create value in ways solving problems rarely does and value is nearly always celebrated.

Last Friday the Hello Viking team immersed ourselves in a 14-hour Google Adwords training session. Search history. Platforms. Tools. Keyword research practice. Ad-writing. Negative filtering. The works. We had 10 people sitting around the table——no one was excused. The discussion was thorough, and fascinating. The art of running Adwords is in the details. It rewards the mind of a math wonk mixed with a copywriter mixed with a programmer mixed with a statistician.