Defining the modern creative director

In a couple of weeks I’m heading to Dayton, Ohio to speak at their AdFed’s monthly meeting.

We picked a fairly generic topic: “The future of advertising” almost a year ago. Now I’m working to tune the presentation. I’ve been thinking a lot, lately, about the role of the creative director and how that position has evolved.

So yesterday I decided to solicit some perspective from my friends and the community at large.

I posted eight questions on Survey Monkey, to help get a sense of how other people are seeing the creative director. Please feel free to respond to the survey—especially if you work in marketing or advertising.

It’s been really interesting to see the results come in. (I’ll post everything after I’ve analyzed it all for the GDAA presentation.) In a few instances, the responses are currently split 50/50—which suggests the broader advertising and marketing community is still wrestling mightily with the changes wrought by the appearance of the Internet.