“My job as a leader is to empower you.” Yet another great insight from former Medtronic CEO, Bill George. Just one of more observations from our ongoing conversation with Bill on leadership and social media.

Here’s the third installment of our conversation with former Medtronic CEO, Bill George, on leadership and social media with Bill’s response to question #03: “Should corporate leaders approach social media as a team sport or go it alone?” Lots of great insights here on the necessity of a multi-generational, team-oriented approach to leading through social media.

Here’s our second video segment with former Medtronic CEO Bill George. The question this time, in our ongoing conversation around leadership and social media is, “How do you coach corporate leaders with regards to social media?” Bill responds with many useful insights, including, “We need to see this (social media) as mastering all kinds of ways to motivate people…and having them motivate you.”

In early October, former Medtronic CEO Bill George stopped by Hello Viking to discuss leadership in the age of social media. What fun! We had a long, engaging conversation across all kinds of topics–-which resulted in a series of videos. This is the first: Question #01: “How important is humanity, transparency and authenticity in corporate leadership?” Bill responds here, with great insight.

Marketing and Advertising are finally emerging from the Classical era and into the birth of Jazz. Away from the rigid hierarchy of the Classical (“command and control”) era emphasizing perfection and into a no less professional scene providing greater flexibility and leaner accountability. The story (the tune) still sits at the center. Success is still measured in applause. But who performs and how they perform has changed dramatically.