Branding in the Digital Age

Last night I had the opportunity to speak on a panel with Meghan Wilker and Nancy Lyons from Geek Girls Guide and Nathan Almquist from Webknowledgy at Brookfield Properties’ Boutique Retail Roundtable. It was refreshing to hear consistent responses from our panel—the industry seems to be coalescing around key elements: Listen to and observe your customers and competition before speaking; Have a story to tell (e.g. Figure out what your brand is all about first); Encourage and nurture your employees and clients to participate.

We decided to scrub individual presentations and just take questions from the audience of retailers. So, here’s the presentation I had been asked to prepare. (Note: Many of the images and words in the slideshow are clickable and lead to further information.)