Many thanks to our friends at Mechanica for bringing us in to collaborate with them in designing and developing a suite of rich media online ads for client Fallon Community Health Partners.

The assignment here started with existing TV creative. Could we figure out how to evolve the assets and general design direction into rich media units? Oh, and quickly, please?

Work included storyboarding, design and animation tests, then coding and production (including video optimization) to deliver both standard 30k and rich media video units for trafficking.