Seth Godin suggests, “As long as your site is about something else and the ads are a distraction, you’ll see CPM rates drop.” I couldn’t agree more. The challenge, I think, is in rejecting publishing-as-usual and actively seeking greater collaboration to provide advertising ideas, placements and functionality that treat viewers as royalty.

Tomorrow I’ll be speaking along with Greg Swan from Weber Shandwick on “The Brand of You in the Digital Age” for an event hosted by the Minnesota chapter of the American Marketing Association and co-sponsored by MIMA.

Training lawyers of vastly different ages in large firms with multiple offices can be quite daunting. We recently partnered with our friends at agency Spring to develop a private, HD-quality video screening experience connecting “coaching moments” and training interaction with compelling film narratives about the lives within a global firm.

We like to take things further. It’s even better when we can do so in a collaborative relationship. Many thanks to our friends at Mechanica for bringing us in to collaborate with them in designing and developing a suite of rich media online ads for client Fallon Community Health Partners.

We’re excited to see the launch of the new AdFusion site we helped strategize and design, collaborating with our Magnet 360 network partners at AdFusion and ARA Net.