We like to work fast. This assignment, to design the website for Justin Timberlake’s new “901″ tequila, happened in less than ten days.
The process included assessing existing brand assets and working with the clients to understand and articulate a site architecture. Then we developed a “Day and Night” concept—if you arrive before 9:01 p.m. you get the “Day” experience. After 9:01 p.m., you get “Night.” We also delivered treatments for animation sequences.