One of the benefits of new office space is more space. More tables. More chairs. More rooms with doors so you don’t totally distract the rest of the team. More opportunity for collaboration. So we’ve been hosting and attending a lot of collective conversation since moving in. And it’s been inspiring.
This is one of those things that excites me about the Twin Cities marketing, advertising and technology communities. We show up. We represent. For everything. On Friday I’m one of two speakers for Social Media Breakfast event #16. I’ll be talking about the impact of social media on the advertising and marketing industry. (There’s a podcast preview within this post.)
When we founded Hello Viking, one of our motivations was a reaction (even a rebellion) against agency structures, systems and process we’d encountered in previous jobs over the past 15+ years. Something in those organizations felt broken, out-of-date, and a shackle on better ideas. Thanks to a tweet from David Armano, I found myself reading, then re-reading and bookmarking an article written by veteran advertising account executive Mike Carlton. His premise: “The bureaucratic organizational model thrived during the 20th Century. But is it the right model for advertising agencies in the 21st Century?
