Speaking truth when you're in power

Tonight we had a treat.

Bob Thacker, SVP Marketing and Advertising, at OfficeMax spoke at the third installment of Conversations About The Future of Advertising (CATFOA). He’s the guy who helped bring Michael Graves to Target and commissioning ElfYourself.com for OfficeMax, among many great marketing efforts. He’s got wonderful stories to tell, and offers compelling wisdom.

“Look before you leap. But then leap.”

We live in bewildering times, acknowledged Bob. But that shouldn’t stop us from seeking ever higher ground, from taking risks and above all—being human. Now is not the time to become robotic, to do business only by numbers. Nor is it the time to flinch from our consumers. Better to enable and encourage their convictions, the better to uplift your own.

It was a great shot in the arm.

Thanks, Bob!