A fearsome Viking congratulations to our friend Jan Leth on his recent promotion at Ogilvy to Chairman of Vice or some such thing. Well deserved, Jan!

And thanks to Jan’s vast knowledge of viking lore, we now bask in the glorious understanding that Bluetooth wireless technology was essentially named after the Viking King Harald Bluetooth.

And a helmet tip to our pal Marty for the heads up. Go Sox!

Nifty post over at Mark Silva’s Share of Voice blog on the increasing influence of widgets. According to the comScore data Silva crunched, all widgets combined generate a greater worldwide audience than single sites like Amazon.com, Apple.com or The New York Times.com. As it’s been said, there appears to be something there, there, with these widgets.

We’ve been working on a few widgets and widget-like objects recently. Seems like the real appeal here is compartmentalized convenience. Just enough scintillating content. Just enough interactivity. Just enough user control. And advertisers, as well as users, can place or re-distribute them almost anywhere.

Those qualities seem to be catching on.

Neat post from Joseph Jaffe on Marc Ecko’s new campaign soliciting feedback on what to do with the homerun record setting ball that Marc now owns.

We totally agree with Jaffe on the brilliance of using the ball to further a conversation on so many levels.

Wonderful stuff.