Fascinating piece in today’s New York Times on corporate editing of Wikipedia entries.

The crux is, “You will be found out.” And it will likely be WikiScanner who finds you.

So be nice out there. (Here?)

We just launched our first project, for agency Spring and client PricewaterhouseCoopers. Huge thanks to everyone at Spring for the opportunity and their fabulous collaboration. And thanks to the good people at PwC. (And special thanks to Bill for the initial phone call.)

pwc.tv is designed to aid college recruiting efforts for PwC, offering news, entertainment and advice on how to start your career with the firm. We’re very excited to see how it evolves and grows.

We just started to get our first business cards. The entire process of creating, ordering and receiving them has been fantastic. All because of MOO. They’ve got an outstanding website, customer service and the product kills.

We ordered 100 cards each. The back side is the same for all. But we ordered 10 different images for the fronts (so, 10 of each). Printing is tasty, on thick non-gloss stock. And they have a solid upload interface. You can use their Photoshop templates or images from your flickr, etc. accounts.

MOO is a definite gold standard in digital-enabled business. Order yours today.

Caught this on YouTube over the weekend while doing research for a client project.

What caught our eye was the idea of value this video conveys. Because it’s not just a music video. And it’s not just a “making of” effort.

Essentially, you’re watching the handmade production of a (limited) mass quantity item: a 4-track CD, by the New York “electronic-pop superhero” Jen Scaturro, who performs as iamjen. (CD Baby distributes the EP, which was sold out when we checked. But you can download it off iTunes.)

Before we saw the video, iamjen was just a musical effort, a band — a listening experience. After the video, her music became more than music. Because we’ve come to realize she’s also a clever storyteller and meticulous craftsperson.

Imagine if the people who made your car, your shirt, your desk chair, your courier bag, your shoes, etc. followed iamjen’s lead? But with as much style, grace and attitude as the “Making The Broken EP” video. That’s the challenge. iamjen’s success here is in creating a video that does more than entertain, it provides insight into character and motivation — part of any product anyone is buying.