Here are two spots we created (in a previous agency life) for Goodyear Tires. The challenge in the first is—How do we convey three equal product benefits related to four seasons in :30 seconds? The answer has something to do with shooting winter scenes in Marin County, California utilizing the production talents of George Lucas’ “weather guy.”
The second challenge asks—How do we tell the story of comfort, for a product designed to take a beating?
(Oh, and yes—that is Henry Rollins’ voice over on both commercials.)
