Here’s a three-spot mix of regional, retail radio commercials we created to help sell roomy Jettas, Wolfsburg Edition Jettas as well as Cabrios with an Alloy Wheels promotion.
Under our stewardship, Volkswagen’s brand voice aspired to be conversational, if not a bit amusing. The challenge with retail radio is in informing the audience without beating them over the head or boring them to tears. We always found great results by writing in a human voice that wants to entertain you, in order get you to maybe pay a little closer attention.
