During the first dotcom boom, we worked with technology giant EMC on brand positioning and a fully integrated brand campaign. Media research suggested radio would be a potent tool for connecting with CIOs and IT specialists. So we wrote and produced these spots, working with the fabulous composer and “Mutant Trumpet” inventor Ben Neill.
+ + September, 2000 + +
EMC Branding Radio Campaign
On September - 18 - 2000
