We created vw.com/films back in 1999 (while working at Arnold Worldwide) as a means of creating greater affinity with college students and urban hipsters. The original site offered exclusive content from Atom Films, which we curated. This radio campaign (3 spots) was developed to promote the website.
+ + November, 1999 + +
VW.COM/FILMS Radio Campaign
On November - 20 - 1999
